REINTERPRETATION STRENGTHENING CATALOG SHARING USING WHATSAPP BUSINESS AS AN ONLINE MARKETING MEDIA AT PANDE BESI IN SUMBERPASIR VILLAGE

: This service aims to strengthen catalog sharing among micro, small, and medium enterprises (UMKM) in Pande Besi, Sumberpasir Village, using WhatsApp Business as an online marketing medium. The community service assists Pande Besi's UMKM in utilizing WhatsApp Business to promote their products online. The author teaches participants how to create a digital catalog and how to use WhatsApp Business features to facilitate the marketing process.The service is provided through direct training to Pande Besi's UMKM and communication and consultation through a WhatsApp group. This training includes an introduction to WhatsApp Business features, creating a digital catalog using the Canva application, and online marketing strategies through social media. After completing the training, Pande Besi's UMKM were given time to apply the skills learned. As a result, they were able to promote their products online, create digital catalogs, and expand their marketing reach through WhatsApp Business's broadcast and group features. Additionally, Pande Besi's UMKM experienced increased sales and developed new skills in product marketing. By utilizing WhatsApp Business, Pande Besi's UMKM can reach a wider range of consumers and increase their business profits. In conclusion, this community service provides positive benefits for Pande Besi's UMKM. The training helps them develop new skills and use modern technology to market their products. This activity aims to motivate other UMKM to take advantage of social media to promote their products online and improve the welfare of the local community.


INTRODUCTION
Pande Besi is one of the micro, small, and medium enterprises (UMKM) located in Sumberpasir Village.Like many other UMKM, Pande Besi faces challenges in effectively marketing its products, especially in today's digital era.Therefore, the use of social media as an online marketing tool is increasingly important for UMKM Benefits for the implementers: Through this activity, students are expected to broaden their insights and skills in designing innovative online marketing media by utilizing the latest technology.In addition, students will also learn how to solve industry problems and apply the right solutions to improve business performance.
Benefits for the industry: With the solutions provided by students, it is hoped that the blacksmith craft industry can increase the effectiveness of marketing its products through online media, thus reaching a wider market.This can improve industry competitiveness and increase business revenue.Benefits for the community: Through the development of online marketing media in the form of catalogs using WhatsApp Business, it is hoped that Pande Besi's UMKM can make it easier for consumers to choose and order products online.This will increase product accessibility and make it easier for the public to shop for blacksmith handicraft products online.In order to achieve the expected goals and benefits, this community service activity will be carried out using a collaborative approach between students, lecturers, and the industry.It is hoped that this activity can make a positive contribution to the development of the blacksmith craft industry and improve the quality of student education. 4is community service program has significant benefits.Firstly, for the executors and students involved in its implementation, this program provides an opportunity to develop innovative capabilities in the industrial sector.In this activity, students will learn about product marketing by utilizing technological advancements.Moreover, they will apply the knowledge they have acquired to help the community.Through this program, students can make a positive contribution and practice community service values.Additionally, this program also offers benefits to the target partners.During the implementation of this program, product catalogs will be created for target partners that can assist them in the online marketing process.With this catalog, target partners can promote their products more effectively and efficiently.Thus, this community service program will have a positive impact on all parties involved.

METHOD OF IMPLEMENTATION
One of the challenges faced by the Pande Besi UMKM in Krajan Hamlet, Sumberpasir Village is the lack of online marketing strategies in promoting their products, resulting in a relatively small market, limited to areas such as Singosari and Lawang Districts in Malang Regency.To address this issue, students have proposed a solution by conducting training on creating product catalogs using the WhatsApp Business application to support the online marketing process at Pande Besi UMKM.The objective of this online marketing training is to equip the students and implementers with the ability to innovate in the industrial sector, particularly in product marketing by utilizing technological advancements.They can then contribute to advancing home industries, especially in Sumberpasir Village.The target for partners is to create an effective and efficient product marketing process using the catalog that will be created.As a result of this activity, the UMKM will be able to increase their sales and market their blacksmith products through social media, in addition to the traditional face-to-face interaction with customers.
In this community service activity, two materials are provided to UMKM, namely exposure to online marketing media using the catalog feature on the WhatsApp Business application and practice using the catalog feature on the WhatsApp Business application.Exposure to online marketing media using the catalog feature on the WhatsApp Business application is provided through presentations and practical examples using media such as laptops, smartphones, and the WhatsApp Business application.The aim is to provide understanding to UMKM actors so they can learn about the catalog features on WhatsApp Business.
On the other hand, practice using the catalog feature on the WhatsApp Business application involves direct practical assistance using smartphones and the WhatsApp Business application.The aim is to hone the ability of UMKM players to operate the catalog feature on WhatsApp Business.Therefore, this service activity can help improve the skills and abilities of UMKM actors in marketing their products online through the catalog feature on the WhatsApp Business application. 5 a measure of success for this training, evaluation is needed.There are two types of evaluations that will be conducted, namely program evaluation and outcome evaluation.The program evaluation will determine the response of the training participants to this program.The method used to evaluate this program is by distributing questionnaires to the training participants.The evaluation of the results will be carried out to determine the extent to which the training participants have mastered the use of the catalog feature on the WhatsApp Business application.6This evaluation will be done by monitoring the number of customers and the usage level of the WhatsApp Business catalog when placing product orders.This activity will be considered successful if there is an increase in the number of customers and the effectiveness of the WhatsApp Business catalog when ordering products.

RESULT AND DISCUSSION
This catalog making training is aimed at UMKM Blacksmiths in Krajan Hamlet, Sumberpasir Village, Pakis District, Malang Regency, especially for Mr. Doli's blacksmith craft industry.This Pande Besi craft is a privately owned business that was established about 25 years ago.This UMKM produces various kinds of household tools, such as knives, hoes, sickles, machetes, machetes, and others with the majority of consumers or customers coming from Malang Regency, such as Singosari and Lawang Districts.The production system at Pande Besi UMKM still uses the traditional method, namely iron is heated and then forged until the desired tools are formed.This production process is carried out using a job order system (according to orders) and is carried out by Pak Doli alone, which in 1 day is able to produce 10 pieces of product.An overview of the production process is shown in the following figure : The problem with Pande Besi UMKM generally lies in the marketing strategy of its products, which still relies on direct face-to-face interactions between sellers and buyers.As a result, it is considered that they are still unable to fully promote This training was held in Krajan Hamlet, Sumberpasir Village, Pakis District, Malang Regency.The participants of this training were the owners and workers at the Pande Besi UMKM Mr. Doli.Even so, if there are participants from the community or other Pande Besi UMKM, they are also allowed to take part in this training.This training activity was carried out face to face which took place in Pande Besi Village, Krajan Hamlet, Sumberpasir Village.
their products, and buyers are unable to find examples of products that have been produced by UMKM Pande Besi, owned by Pak Doli.The problem with Pande Besi UMKM owned by Pak Doli lies in their marketing strategy.They still use direct selling, which involves face-to-face interactions